AUSTIN, Texas -- Imagine seeing an angry Dumbo in a movie poster when you are peeved but a happy one when you are in a good mood. That's the premise behind an interactive poster that supposedly reads ...

NEW YORK & BURBANK, Calif.--(BUSINESS WIRE)--Accenture (NYSE: ACN) is helping Disney Studios’ StudioLAB develop and pilot interactive movie posters that incorporate digital technologies, including ...

These days, teenagers and even adults are going gaga over boy bands and cute girl groups who can sing and dance at the same time. Collectibles like CD albums, shirts, biography books, even posters and ...

Accenture and StudioLAB collaborated to design, build and install a prototype of an interactive movie poster in 2017 for Disney’s live-action “Dumbo” premiere. The interactive movie poster used ...