Lieutenant Gov. Tahesha Way is up with her first digital ad of the fast-approaching special election for New Jersey’s 11th ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

The ad opens with Des in a shopping centre conducting interviews about digital television. Spotting two ‘average’ people, he approaches Al and Monkey. They are sat on a bench resting after a busy day, ...

How are token-based advertising systems transforming digital marketing? Learn how blockchain tokens reward user attention, ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Digital advertising. Image by Tim Sandle. Digital advertising. Image by Tim Sandle. Digital signage has long been considered the future of advertising. The idea and technology opens doors to new and ...

Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post. The more things change, the more they stay the same.