Customers judge your brand the second the box lands on their doorstep. A beat-up shipper kills trust. A smart, good-looking ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Warsaw-based Packhelp has been riding the boom in e-commerce and on-demand delivery to scale a business that helps even the smallest brands wrap their wares in eye-catching custom packaging, while ...

What’s the real cost of an unforgettable first impression? For businesses, every transaction is important, and packaging tends to be an afterthought. Why packaging is important? Simply because it’s ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...