Today, we reveal the penultimate sections of the World Creative Rankings, by unveiling the list of the top art directors and copywriters in the world, by award wins. Reflecting his agency’s strong ...

Does AI pose a threat to copywriters? No, says Georgie Everitt: not if we remember that words hit differently when they come from humans. Copywriters should understand that AI is a helpful, and ...

Given the recent rapid increase in the use of artificial intelligence technology in content creation, it is only natural for talented rookie copywriters today to feel nervous about AI rendering their ...

Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

Leading Chinese marketing agency group BlueFocus surprised the market on Thursday, announcing it will “fully and indefinitely” end the outsourcing of creative design, copywriting, planning and ...

Flux Creative Universe (FCU), which counts Idenya Flux as one of the agencies within the network, has created a IDR1 billion fund in recognition of award-winning local art directors and copywriters.

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

(TNS) — JPMorgan Chase, the largest U.S. bank, says New York-based Persado’s “artificial intelligence message machine” wrote ads that generated two to five times the response it got from traditional ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...

Clients and agencies alikeappreciate the role that effective advertising executions can play in multiplying the impact of expensive media dollars in an increasingly cluttered world of television ...