The beauty industry has struggled with its balance between retail stores and digital sales. It's a market in which brick-and-mortar locations are essential to the original sale. If I, for example, ...

She doesn't shop the way her mom did. The beauty industry boomed in 2022 and 2023, with foot traffic to beauty retail stores growing faster than in any other kind of retailer. That’s what R.J. Hottovy ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ...

It's a pretty difficult time to be a retailer, no matter what corner of the industry you're in. From the largest corporate incumbents down to the smallest mom and pop shops, fickle consumer tastes and ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Your new fab problem: Where do you buy your makeup?? Do you go for the cult fave? The place you've ...