The ultimate proof of differentiation is measurable impact—market share, client outcomes and mission fulfillment.

To be successful, a professional services firm needs to go where the money is. In other words, a business that provides services such as accounting must find a market that needs and is willing to pay ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

As the foodservice competitive space shifts, retailers must act strategically to win inside and outside the convenience channel. The convenience channel's strength in snacking gives it a collective ...

Making The Most Of Existing And Emerging BI, Analytics, And Big Data Tools In this thought leadership paper by Forrester Consulting, you will learn what separates the leading companies from the rest ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

McCarter & English's venture capital & emerging growth group has received a Law Journal Dealmakers honor. What are some of your most satisfying successes of 2019, and why? 2019 was a record year for ...

AI spending increased by a massive 62% last year and this trend shows no signs of abating. Substantial investments in AI often come off the back of successful digital transformations and data ...

Over the last few years, Indiana University has developed and implemented an integrated marketing and communications campaign to tell the story of how its research is making a meaningful impact on ...

Gaining competitive advantage is key to increasing market share and ultimately profits, but what is competitive advantage and how does it apply to today’s globalized economy? Understanding the ...

As consumer markets continue to converge, catering remains an important topic of discussion in the boardrooms of our community’s restaurant chains. Historically, catering was left to the “caterers” ...