Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

Physicists have built a quantum gas that behaves nothing like the substances we are used to, and that is exactly why it is ...