Do you want eyes that pop? We’re here to help. Begin by choosing the right products—from primers that help your makeup last all day to carefully selected eyeshadow shades that complement your skin ...

Step into another world with this bold Avatar-inspired makeup look. This tutorial breaks down the colors, blending, and details needed to create a dramatic Na’vi transformation that’s artistic, ...

Eyeshadow can intimidate a lot of makeup beginners. Take a look on Instagram and you'll see intricate cut creases, gradients, color layers, and glitter. But it doesn't have to be complicated. If ...

Raise your hand if you’ve ever said, “I just don’t look good in eye shadow,” or “Eye shadow is too confusing,” or “How the hell do you apply eye shadow?” Yeah, we’re going to guess most of your hands ...

As the weather steers away from sunburn and gets closer to hot fudge and pumpkin spice, the highly-anticipated fall weather calls for some cool shades of eyeshadow. This isn't to say we're dumping out ...