L-R: Kent Lewis, Jessica Hawthorne-Castro, Peter Abualzolof, Christopher Tompkins, David Wescott The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...
Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...
Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing ...
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...
A Democratic bill introduced this week that would prohibit many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from others, including the industry group ...
With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...
Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum. So ...
Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...