In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...
Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...
Apple Inc. (NASDAQ:AAPL) reported a record-breaking fourth quarter, with CEO Tim Cook predicting an even better first quarter. Despite the iPhone 17‘s initial demand, the company surpassed analyst ...