Apps would hide on a device as soon as they're installed, to avoid removal They would serve unwanted, out-of-context ads to victims The apps were removed from the Play Store A major ad fraud campaign ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. It started ...

Integral Ad Science (IAS) has uncovered a new ad-fraud operation exploiting Android gaming apps to covertly divert ad traffic to a network of HTML5 gaming domains. Called ‘Arcade’, the scheme has ...

ESET researchers have uncovered two Android spyware campaigns targeting individuals interested in secure communication apps, namely Signal and ToTok. These campaigns distribute malware through ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.