“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

Mad Men marathons aside, it's rare that we dream of a career in advertising, but Samsung's latest pair of commercial displays have turned our head. The Korean giant has developed a 21.6-inch, 1:1 ...

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to Amazon’s announcement, “With this launch, ...

Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the ...

AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used ...

Search engine marketing (SEM) and display advertising are two key strategies in your marketing campaign blueprint. So, do you implement both or choose one over the other? Your website is the face of ...

Display Advertising is how most of the internet funds itself. Image or video ads shown on websites make most websites free at the point of use. They are also a vital tool in any Digital Marketers’ ...