Strong writing and communication skills are highly sought after by most employers. Whether crafting short emails or lengthy annual reports, many workers use their writing skills every day. And for an ...

Campus communicators should use this guide along with RIT’s Editorial Guidelines when creating copy for all RIT websites. You may spend hours carefully crafting the content for your website, but the ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally ...

If there’s one thing everybody knows about the Web by now, it’s that people read differently online than they do on paper. Why, then, do so many business websites (perhaps even yours) still read like ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Users want to find what they are looking for as quickly and easily as possible. Web-oriented writing and editing are essential for optimal content delivery. The only web constant is change. Stylistic ...

Today’s web producers and writers may not have heard of Roy Rogers, the cowboy hero to their baby boomer pa’rdners, but the modern generation may identify with one of his songs. (Slightly altered here ...